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Vision and values

We can help you to create possible futures and visions which are emotionally moving, not overly analytical and focus on engaging people.

We work with you to identify your corporate vision and brand values and how these will be experienced in action. Your current situation determines what specific support or resources may be required. You may be at the beginnings of corporate change or the later stages of defining the brand or service values based on market research that has been carried out.

Regardless of where your are, our role will be to help you create a vision and a set of values that are inspirational and which everyone in your organisation is emotionally signed up to.

“Values are like maps, they are not the territory. The more accurately our values are aligned with correct principles, the more accurate and useful they will be. They are why we do what we do.”
Stephen Covey

Specific tools and activities

  • Values in Action Process
  • Vision and values workshop facilitation
  • Employee, customer and stakeholder attitude research
  • Focus group facilitation
  • Strategy and planning facilitation
  • Brand / customer service strategy facilitation

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-© 2003 Simons Maclean Ltd